My Horse for SaleSelling my horse
Horse sales strategies in the buyer's field
In view of the recent financial crisis it is not simple to sell a horse.] It is a buyers'/merchants' area, so you need to be wise about how you offer your horse for sale. An eventseer who specialises in sending sale ponies and making equestrian-match events, Courtney Cooper has some tips on how to make the sale as painless and effective as possible.
Courtney has a set of gold standards for horse sales that are based on realism, expectation and truth. "Don't try to make the horse into something he's not," she says. "By the end of the morning, folks (buyers and sellers) don't want to waste their days. Humans want to be fairly handled. When you sell a horse, you are treating a prospective purchaser the way you would like to be cared for when you look at that horse.
" What horse would you buy? If you pose your horse for an advertising picture or show it to potential purchasers, he must give his best. Not this horse. If the horse steps forward, it could catch a front foot in the holster with ease? at best it could frighten him, at worst it could snap his thigh.
This horse is parked on a ski run, which gives the feeling that it was constructed uphill. That' s what a horse should look like on a picture or in front of prospective purchasers. It has a clear lustrous and shiny fur. When the horse is lifted up, he looks only a little into the picture, showing his throat and his friendly, attentive look.
A pleasant, rich and clear backdrop emphasizes all the horse’ serenity. First thing you have to do is assess your horse in an honest and objective way and determine his strength, weakness, performance levels and temper. It' difficult to do when the horse is your only one and you have been spending years ridein and lovin' him.
However, to know how to evaluate and sell your horse, you need to have a very clear, impartial vision of what it is. When you work with a coach on a regular basis, ask her for an open mind about the good and evil sides of your horse and how she would describe his well.
When you don't have a coach on a regularly basis, ask a pro to mount your horse and tell him what he thinks about your horse's abilities and standard. "It doesn't have to distinguish your horse for you or act as an agency, it just has to give an unbiased view of your horse's strength and weaknesses," says Courtney.
"It'?s no different than to sell a home. "If you are sincere about your horse's abilities and limits, you can efficiently promote it to the public he needs. There is no point in promoting your horse as an uber-talented, upscale talent if he really is a sound bourgeois who feels well-trained.
They will only be frustrating prospective purchasers who come to see him with the aim of becoming advanced, and the folks who want and need a horse that is consequent and healthy at training levels will not plan a trip to see him. As soon as you know what your horse is? what he is good at and where the top limit of his abilities lie? it's the right moment to put a prize on him.
"I' m getting fake guys on both sides of the medal? buyer and seller," says Courtney. "However, every horse is salable if you evaluate it properly and it is healthy in its brains and buttocks. "Remember that the recent downturn has also hit the horse sector.
Usually 15 to 20 per cent less is estimated than three or four years ago," says Courtney. There are two public pitfall vendors who drop in think that their ponies must be better than what they were paying for them and that they must value those ponies at a picture high enough for them to be able to buy their next ponies.
You' ll have to come up with a prize that matches your horse and his skills at the moment. There are six major determinants of the horse's price: size, work, temper, balance of effort and health. Dude: "Age can work against you or for you, whatever they' re looking for," says Courtney.
When you market your horse as a "prospective buyer", he will lift his brows at the tender age of ten. However, an older horse can be very appealing to a purchaser looking for a secure, seasoned mate. 1-Hand-Horse s important stats, but not. When shoppers are really looking for a 16.
1-handed horse and come to see how your horse gets a raw deal, they will immediately be frustrated and wonder what else you were less than true. The work your horse does well is also an important element in its cost and one that demands brute candour. "However much you want to say that a horse that is three feet - six good, wins an" X", a horse that is three feet - six in class, calm and light, settles on a smooth reins and can be a tournament chaser, is much more valuable than a three feet - six horse that is stretched over a fence, is not cautious in the jump, but bounces across court.
Tournament ring ponies - riding, hunting and show jumping ponies - usually have a higher prize than showpieces. As a general rule, the calmer and healthier a horse, the higher the prize. "It' s much simpler to put something on the market that isn' t so gifted, but a good burgher and will come to work every single working days, than for something that is world-class but on that particular date unpredictable," says Courtney.
"Usually I classify my horse into four different classes? suitable for juniors, young riders, beginners, or pros. She is fortunate enough to be riding four day a week and wants to be able to continue with a sound bourgeois. This young rider wants a gifted horse and will get into some mischief.
The pros usually get those who are less fit and less talented," says Courtney. Nowadays, it is simple for a prospective purchaser to gain on-line account of a horse's current state. "You want more cash, the horse has to have notes, and if it has notes, they have to be good," says Courtney.
"Vendors say I don't want to buy a horse just to have a tournament track record. No. That' okay, but I know the drawback is that you get less when you sell it. Irrespective of how well he is coached, when he becomes a show horse, usually no one will ever be able to afford more unless he has taken part in competitions.
Courney recommends checking the horse's health in regard to the work for which it is made. "Some of the stallions can cope with certain difficulties because they lower a standard or have a different career," she says. "When you have a small fox filly, she is probably less valuable than a small brown gelding," says Courney.
" If you are in the centre of a horse area, your horse will probably be able to bear a slightly higher cost than if it is in a outlying area. Have a look at similar ponies in your? "It' s difficult to see what a horse is being promoted for, but that's not necessarily what they're sellin' for," says Courtney.
As soon as you know for which position you want to apply for your horse and have fixed a prize, it is the right moment to make publicity. Courney recommends using all possibilities? advertisements on web sites and in printed and verbal propaganda. "I' m a big fan of commercials because I don't know what someone has to sell when they don't tell me, and adverts are the simplest way to do it," says Courney.
You' re gonna sell the horse. "The first thing to do is to get good pictures and videos to show off your horse. "When he is a show horse, I like to see race pictures and videos, because that shows you the horse in the situations for which you might buy him," says Courtney.
"If you say your horse jumped three feet - six, it would be best if it would jump on the photographs and in the movie three feet - six, not two feet - six. "Courtney also doesn't like to see processed videotapes. I' d like to see how the horse deals with it when the horseman fails and leaps up his throat.
A big leap for some is four foot long. So the more details you can add, the better the ad will be," says Courtney. If the ad has been placed for a long period of inactivity, update it regularly with new pictures and updating the horse's workout and show-records.
If it' a hi, I am an ham with a gig and I am occupied for two working nights; I'll call you back on Wednesday to discuss this horse,' do so. They want to know that you got the news and that there is a someone on the other end," says Courtney. If you receive many inquiries from interested parties that do not match your horse well, please retype the advertisement.
If you answer questions from prospects, ask them exactly what they are looking for. If you think your horse meets his needs, be frank. "I don't think my horse would fit in. Maybe my horse will be in the years to come, but it isn't now.
When they' re looking for a junior hunter who can walk around Ocala or Wellington, it's a very different kind of thing from a junior hunter who performs at one of the locals' shows," says Courtney. "It' s fresh for someone who looks at a horse, if you can say: Here are the good points, and here are the not so good points, and I hope he will work for you.
'" It is particularly important to find out if the prospective purchaser fits your horse if it is the only one you have for sale. "As a sender, one of the advantages I have is that I can show them several ponies and hopefully one of them will make them smile.
Now I can get started and work with the lowest horse I have. Can see which horse is right for me. "When you show only one or two ponies, it is in your interest to really speak to the individual and his coach if he has one. But if he is not the right horse for the work, he is not the right horse for the work.
It' like trying to try to buy a two-bedroom home for a six-child home. When you know that your horse has minor changes in your shaved bone that have not affected his health, there is no point in going through the procedure if the purchaser does not consider a horse with such anomalies. "We' re all a collection of our experience, good and evil, and if there's someone who's had a horse with terrible ileostomy, it doesn't really make any difference how subtile your horse's ileostomy is, she won't buy it.
Court-ney-yeah says A few of them have jewellery that suits them, and some don't want to consider these questions. "Once you have a potential purchaser for a test drive, make sure your horse has its best appearance when it arrives. "You know, just keep it like a horse for an audition," says Courtney.
"PeopIe forgot that as much as they want to buy their horse, other peopIe want to buy a horse. You want to buy a horse, but you want it to be something really unique and your next best mate. It' difficult to do when the horse is filthy and doesn' t look well.
"There' s no need to present a sloppy-looking horse... whether it's a $500 horse or a $50,000 horse. It is the first idea of what this horse should be, and if it doesn't match what you said, then you start working from a well.
" Courtney says: "The horse must be able to own itself," but you must put him in a condition to do so. Don't prevent your horse from showing well? improve him with a clear image of his abilities, a reasonable prize, efficient promotion and sincere show. When you are simply not lucky enough to be able to resell your horse, it is useful to find out what went badly with people who have tried your horse.
"and ask them why they said no," Courtney says. This is much simpler by e-mail because in an e-mail they are more truthful. You need a little guts to go back to someone and say, "I'm sorry it wasn't the right horse for you, but could you give me some idea what you didn't like or what you liked?
There will be all sorts of responses, like? But I didn't like that horse being shown in a Peleham. Perhaps it wasn't that they didn't like your horse, but maybe he was the second one they saw, and they wanted to see more. "Whatever your responses, you will have a better understanding of what you are doing right or wrong when it comes to selling your horse.
Courney Cooper has gained a wealth of horse experiences, among them working for Michael Page in the hunting and show jumping arenas and working with eventers Jim Wofford, Phillip Dutton and Sally Cousins. Combining her own practice and competitions with a flourishing shop that sells ponies from her C Square farm in Nottingham, Pennsylvania.
Courtney moved out of Atlanta, Georgia in 1996 from a prosperous insurer to found C Square Farms with her man Neal Camens. At the 20-hectare large estate with 14 stands, they focus on education and sales. Sells between 40 and 50 ponies a year. "I' ve always loved to buy, sold and produced thoroughbred and European and local breeding ponies.
Most of our products are for eventers, but we also offer hunting, show jumping, riding, pony and fox hunting. We' re trying to find what our customers are looking for," says Courtney. "Coming out of distribution and assisting to meet people's needs, when I chose to go full length riding and exercising, it was a logical choice for me to begin educating and marketing them.
It' really fun to meet new guys, help them find a good game, and then stay in contact and watch for them. Do you plan to resell your horse?